Walking in her shoes I feel her suffering; Lux women support campaign
screen shot from: Lux youtube channel https://youtu.be/LraeVjhVXAo Although most beauty product companies usually choo se to market themselves by showcasing the beauty of some beautiful girls and women according to traditional society standards, Lux has chosen to go even deeper and support these girls in their daily journey down the street. It shows men how a woman can suffer during her daily journey in the street that they may not know anything about Many women are exposed daily to abuse and comments about their appearance and clothes, which sometimes force them to imagine that beauty It may be dangerous if it appears and that she has to hide her beauty and disavow it if she wants to walk in the streets of capitals safely Here, Lux created her campaign to spread awareness by cooperating with City walk platform, which allows its users to walk through the streets of cities and streets. Lux added a new option in addition to the platform options, whic...